Author: Jiani Li

For this lesson we came to East London to see the trade show. Trade show and my previous internship in Shanghai buyer order will be very similar, in fact, the essence of the meaning is that when a new season of clothing is fully released, there will be an order meeting to package and sell… Continue reading trade show

This week I had a tutorial, mainly to discuss the issue of the portfolio with Sarah, and to ask Sarah to give advice to my portfolio. At the beginning, Sarah asked me questions about portfolios and courses, and professionally I asked questions about pestal, and I asked sarah how to relate to my work, because… Continue reading tutorial

‘The future of fashion lies in fabric, everything comes from fabrics’ This is a sentence from the ppt at the beginning of this lesson that leads us to the theme of this lesson, which is some fabric analysis. Fabric analysis was a blank slate in my field of knowledge, because I thought that only those… Continue reading session6

This lesson is mainly for us to start doing something original, range plan. These products need to be designed from today’s fashion trends. The discovery of fashion trends comes from the streets.We have a job that I think is very interesting, which is directional shopping, that is, we need to go shopping with our purpose,… Continue reading session5

This lesson we did a competitive analysis study, which is a lesson I really like. Because in the process of analysis and research, I can learn a lot about brands. And also learn more about the brand. But for me, the difficulty of this lesson is that the brands I want you to analyze are… Continue reading session4

In this lesson, we learned a lot of very academic knowledge, from consumer analysis to models of writing papers. There are also some onlookers and macro analysis. Although these models have been analyzed at Christmas, it is still a difficult point for me to puttel. Because it’s hard for me to think about how to… Continue reading session3

In this lesson we learned how to investigate, and there are many library methods of research. I know that research is an important task for business students, based on research we can start our thesis discussion, with research to support our views will be more powerful and more convincing. And in this lesson, we learned… Continue reading session2

This class is the first class after the major, and I am still very much looking forward to it. Sarah put pressure on us at the beginning, she said we had a lot to learn this semester, a lot of homework to do, and showed us the portfolios of other students before her, who were… Continue reading session 1

In today’s class, I have learnt the idea of social media analysis and the promotional mix. Also, we have thought about a lot of communication tools and new media. I have searched Uma Wang’s website and doing a lot of analysis to it. Uma wang has a really strong official website with each collection. And… Continue reading Session 7

In this session, we have learnt the knowledge about marketing and branding. At the beginning of the class, we are discussing the advertisement on different products. We chose a chocolate brand called the hotel chocolate. And we find out the use of the package is not only to decorate, but also to build the brand… Continue reading Session 8