For this lesson we came to East London to see the trade show. Trade show and my previous internship in Shanghai buyer order will be very similar, in fact, the essence of the meaning is that when a new season of clothing is fully released, there will be an order meeting to package and sell to buyers, in the trade show all products are not only sold, but there is a minimum order quantity. I saw a few good-looking pieces of clothing in this trade show and asked if they could sell them, and the designers said that there was a minimum order quantity, which would be returned in the spring and summer of this year.
Before booking the trade show, I did some research on this trade show online, and most of the clothing brands participating in this exhibition are British designers, so some of their designs are not so attractive to me, but in the whole trade show, the styles inside are very diverse, and the variety of fashion items is also very complete. From men’s women’s wear, shoes accessories, and even some fragrance brands.
After I finished watching the trade show, I learned about the ordering rules for buyers. The equivalent of a piece of clothing has a cost price, a buyer order price, and a retail price. The cost price is the price to spend to make a piece of clothing, the buyer order price is the price that the manufacturer sells to the buyer, the buyer generally takes a large number of goods and then takes the product to the buyer store for retail sale, so the retail price minus the purchase price is the buyer’s profit. Therefore, the potential that buyers need to have is to have a keen sense of fashion and understanding of consumers. The retail price is the pricing of these clothing in the market, and the average consumer will use the retail price to buy.
I think this trade show is not only a trading place, but also an opportunity for young designers to communicate, and it can also allow buyers to make a prediction of new products this season. So I think a few trade shows every year is a great opportunity for all those who study fashion to get involved. Design students can also go and have some communication and learning with designers.