In today’s class, I have learnt the idea of social media analysis and the promotional mix. Also, we have thought about a lot of communication tools and new media.
I have searched Uma Wang’s website and doing a lot of analysis to it. Uma wang has a really strong official website with each collection. And the photo they use could give me a strong visual impact. The whole concept of the brand and the promotion gives the idea of craftsmanship clothing, classic, and niche.
Bio & Captions& Viuals :
UmaWang’s bio looks like the look book, it’s about the fashion collection, the seasonal poster, the promotion shot movie which represent the brand identity. And it has 66,000 followers, 410 posts so far.
The quality of these photos are really good, have a strong visual impact, and strong emotional values and emotional connection. Lacking of connection with celebrity and customer. Depending on the target customers, the general identity of these group of people are have strong personalities, they might be more focus on the emotion values than the celebrity effect or contents.