In this lesson, we learned a lot of very academic knowledge, from consumer analysis to models of writing papers. There are also some onlookers and macro analysis.
Although these models have been analyzed at Christmas, it is still a difficult point for me to puttel. Because it’s hard for me to think about how to relate my co-branded content to macro stuff in the paper I’m writing at this stage. In my opinion, macro things are difficult to affect our lives. For example, political factors, I always thought that this thing was far away from me. But after the teacher explained, I found that these contents have a great impact on a brand. Macro impacts will directly affect the broader environment. For example, the arrival of the epidemic has caused the economy to decline, so many factories have closed, so not only the consumption power of consumers has declined, but the efficiency of producers will also decline, so this is closely related to our lives.
But in our group work in this lesson, we associated a lot of factors with pestal, and I found that many factors can be related to more than one cause, so we had a lot of questions when doing this task. As I went to class, I thought about how my co-branded project would analyze the total model.