In this session, we have learnt the knowledge about marketing and branding.
At the beginning of the class, we are discussing the advertisement on different products. We chose a chocolate brand called the hotel chocolate. And we find out the use of the package is not only to decorate, but also to build the brand identity. And Sarah said a sentence about designing and branding, he said: branding lets the customer walk into the shop, designs lets the customer go back to the shop. So branding is as important as designing.
And the next, we are going to build our brand. We are going to choose a product and think about the words and write it down. We chose a camera. And than we are going to branding the camera, my idea was making the camera a vintage filming camera, and our ideas are seems the camera to another eyes, the purpose of the camera is to save the memory and record the times. And then we need to give it a package, a logo, an inspiration photo and the color tones. We edited the whole pages for three times and then realize that it isn’t easy to advertise a brand.
For my own collaboration idea, I will make a strong visual impact to the advertisement. More conceptual to express my idea.